Perfluence for Brands

Our system tracks and prevents fraud in blogger publications. If bot traffic or suspicious traffic sources are detected, the system issues a warning and initiates a review. If fraud is confirmed, the results are nullified, and the blogger may be banned or removed from the platform. The system also considers the complexity of projects and promo code leaks when forming a blogger’s rating. If you have specific fraud detection criteria, you can share them with us, and we’ll monitor those parameters as well.

There are three options:

1) Set up an API integration so that the campaign statistics are automatically shared with us.

2) If we’re working with a mobile tracker, grant us agency access.

3) Send Excel reports from your CRM system.

We have a dedicated design team for creating ad creatives. They work according to the brand book, guidelines, and photo bank provided by the client. The creative development process takes up to 3 business days. However, clients can also create their own creatives based on our technical specifications and recommendations, drawing on our experience and knowledge of effective publications.

Yes, to ensure the success of your campaign, it's important to offer unique CPA conditions because users and bloggers often compare offers online. If the conditions aren’t competitive, both buyers and bloggers may lose interest.

Launching an ad campaign with Perfluence takes about 2 weeks and involves the following steps: Receiving and refining the client brief (up to 5 days). Agreement on terms, documents, and launch materials (up to 8 days). Testing and setting up analytics (up to 2 days). Meanwhile, after receiving all the necessary materials, Perfluence conducts a marketing analysis, which usually takes 2-3 business days.

We operate in Russia and the CIS. We have strong teams of professionals in each region who understand the market specifics, execute ad campaigns, and maintain relationships with bloggers. We are not limited by geography and can organize campaigns in any country.

Yes, our platform works with retail stores such as KARI, L’ETOILE, Rive Gauche, Detsky Mir, and others. Bloggers can offer discounts to their followers using barcodes or QR codes, which our system generates from promo codes. Bloggers can provide discounts both online and offline, increasing the offer's appeal.

Yes, labeling publications is a mandatory step when working with bloggers, and Perfluence handles this in agreement with the advertiser. The blogger only needs to obtain a unique token and marker from the system and include them in their creative or post text. Reports on publications are automatically generated based on these tokens and sent to the appropriate authorities. Labeling is carried out in accordance with advertising laws.