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Lips are no longer in vogue on Instagram: how a business can break through the wall of mistrust of bloggers

How to choose a blogger and not make a mistake with the right product promotion


7 mistakes to avoid when you start blogging on Instagram or TikTok

Useful tips and simple guidelines to help you get one step closer to popularity and protect yourself from troubles while blogging


Dream team: how Perfluence created an effective team training program

Employee education - contribution to the long-term development of the entire company.


How Pyaterochka, with the help of Perfluence, attracted 18,000 new delivery customers through microbloggers

The pandemic and self-isolation regime stimulated significant demand for delivery services and the network has been actively developing this business direction.


Fake millionaires, fake likes and bought opinions. Do bloggers lie?

Draws of money, expensive gadgets and cars - can we believe these or is it a well-staged "performance"?


Real sales through microbloggers - Eldorado experience

During the trial month of cooperation the Perfluence platform, iProspect and Eldorado have attracted through microbloggers 10 times more buyers than it had been planned. 20 ads from microbloggers resulted in more than 1,500 orders, CRR 10%.


Talent, humor, naturalness: what people look for on TikTok and how businesses can use it

While Instagram and YouTube were the main platforms for advertising before, in 2020 bloggers and advertisers are actively switching to TikTok


How to attract 30,000 new customers to SberMarket through microbloggers: Perfluence case

Many brands make the mistake of giving their budgets only to large bloggers and celebrities - not for all companies it is the path to real sales.


Perfluence: how marketing department bacame platform for bloggers and brought customers 700+ million rubles

The idea of ​​the agency worked cause we did not have to come up with customer pain points.


Perfluence case with Domino’s Pizza: how to attract 12,000 customers with the help of microbloggers

What we started with, what difficulties we faced, what is the peculiarity of promoting a pizzeria and what results have been achieved.


Advertising minus virus: how can brands and agencies survive the crisis?

Despite the global threat to the business and economy of any country, the coronavirus pandemic has played into the hands of advertising agencies - although not everyone.


Watch your language. How to work with X, Y, Z and Alpha audience

According to a Fast Company study, 40% of solvent customers in 2020 will be representatives of Generation Z.


Micro vs Macro bloggers

It's super pricey to pay for promo in celebrities' accounts and do you still think it's effective? No, it's not and here's why


How to acquire 20k users in one week with the help of microbloggers

Two months ago we launched Reposh - our social network for selling and buying brands. To make it happen we decided on the flashmob


How to earn 24 million rubles a month on influence marketing

A couple of years ago I couldn't even imagine that influence marketing would be the best-performer among my marketing mix


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